Why case studies?
We as humans love stories. We need context. We want to know how and why. A case study series gives your audience or prospective customers a chance to dive deeper into your customers’ world already and let them get to know them and envision themselves using your product.
A case study series on your blog is also mighty strong social proof. It shows prospective users that there’s a lot of people already using your product. We might think we want to, but nobody really wants to be the first do so something unless there’s a long history of trust there.
What if I have no metrics?
How did your product influence the decision making behind the business? What other ways have they grown by using your product that they couldn’t have without it? There are many angles to take a story without slapping flashy numbers up and calling it a day. We want stories about people, and numbers don’t always tell the whole story. Your prospective users might not even know what the acronyms we use all the time mean. They want to know the tangible benefits of using your product.
If you’re looking to start a case study series for your business on your blog this year, get started here!